Bridging design and development to build systematic, accessible, and scalable digital products

Hey, I'm Bala 👋 — a results-driven Design Technologist with 10+ years of experience architecting the bridge between design and engineering to create accessible, high-impact digital products.
Expert in building and scaling robust design systems from the ground up, with a proven ability to accelerate development cycles, reduce UI defects by over 70%, and increase component reuse to 80%.
A proactive and collaborative leader recognized as a "Role Model" for teamwork, dedicated to enhancing team efficiency and delivering measurable improvements to user engagement and conversion rates.
Focus Areas
Design Systems
UI/UX Design
Front-End Development
Accessibility
AI & Automation
Product Strategy
Professional Experience
Design Technologist
Machinery PartnerView Details
- Architected and scaled a robust design system adopted across 60%+ of the company's website ahead of schedule, creating a single source of truth for design and development.
- Drove a 215% increase in user engagement by designing and implementing A/B tested features, including dynamic forms and product page optimizations.
- Reduced Ul defects by 60% by implementing comprehensive component documentation and embedding WCAG 2.1 AA accessibility standards into the workflow.
- Engineered custom Al prompts that automated call summaries, cutting manual note-taking for sales and support by 60%.
- Architected the user experience for an industry-first heavy equipment inspection application, integrating Al-driven analysis and full offline functionality.
- Conceptualized and designed a novel, streamlined financing solution that digitized the application process, dramatically reducing approval timelines from weeks to minutes.
- Led the migration of the company website from Webflow to a high-performance, modern tech stack (Next.js), utilizing Webflow's DevLink for a seamless transition.
Design Technologist
FreelanceView Details
- Founded a sole proprietorship to deliver end-to-end solutions including branding, web design, UI/UX, design systems, and web development for a diverse client portfolio.
Senior Product Designer
Frontier Risk (Contract)View Details
- Designed and architected a comprehensive, Figma-based design system using design tokens for a venture-backed cannabis insurance tech startup.
- Executed a complete overhaul of the company's brand identity and developed the marketing website in Webflow.
Senior Product Designer
RCRDSHP (Let The Music Pay)View Details
- End-to-end product design at a venture-backed NFT marketplace, designing a user-centric trading platform that translated complex blockchain concepts into an intuitive interface.
- Architected the foundational design system and collaborated with artists to create a flexible template system for digital collectible cards (NFTs).
User Interface Designer
Numerated (Contract)View Details
- Contributed to the development and management of the design system for a fast-growing, venture-backed FinTech SaaS company (Inc. 5000 #1 Fintech SaaS in 2021).
UI/UX Designer
One Online Interaktív MűhelyView Details
- Created and managed UI designs and design systems for the agency's diverse clients, including Roche AG, Linde MH, and Eventim.
- Provided HTML/CSS code templates to front-end developers to ensure implementation accuracy.