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Creating an inclusive online experience: The importance of web accessibility and best practices

Balázs Barta ∙ Published on May 9, 2023
Creating an inclusive online experience: The importance of web accessibility and best practices

In today’s digital landscape, web accessibility is essential. As more people rely on the internet for vital information, services, and communication, ensuring web content is accessible to all, regardless of ability, is crucial.

Web accessibility is fundamental to creating an inclusive digital environment, ensuring everyone can access web content, regardless of their abilities.

The internet has revolutionized our lives, making it easier to access information and connect globally. However, not everyone enjoys equal access to this digital world. According to the World Health Organization (WHO), over one billion people worldwide live with disabilities, facing significant challenges when accessing online content.

What is web accessibility?

Web accessibility involves designing websites and content that are usable by everyone, including those with disabilities. This includes optimizing website design, using proper coding techniques, and providing alternative text for images and visual content.

The importance of web accessibility

Web accessibility is vital for several reasons. Firstly, it’s a matter of fundamental human rights. Everyone deserves access to online information and services, regardless of their abilities. By making web content accessible, we ensure equal opportunities for participation in society, education, and employment.

Moreover, web accessibility fosters inclusivity and benefits society as a whole. It breaks down barriers, promoting a diverse and vibrant online community where people from various backgrounds can share ideas and experiences.

Legal compliance is another critical aspect. Many countries have laws requiring digital content to be accessible to people with disabilities. Non-compliance can lead to legal issues, fines, and damage to reputation.

Ultimately, web accessibility is key to creating an inclusive digital world. By making content accessible, we promote equal opportunities, break down barriers, and support a more inclusive society.

  1. Advancements in AI and automation: Tools powered by AI are increasingly used to identify and fix accessibility issues, streamlining the process for developers
  2. WCAG 2.2 updates: The release of WCAG 2.2 introduces new success criteria, expanding on the existing standards to improve web accessibility
  3. Increased legal scrutiny: There is a growing trend of legal actions related to web accessibility, emphasizing the importance of compliance with accessibility standards

Best practices for creating an inclusive online experience

Ensuring web content is accessible might seem daunting, but there are best practices developers and designers can follow. Here are some key web accessibility practices:

  1. Use semantic HTML tags: Semantic HTML tags create a logical structure for content, crucial for assistive technologies like screen readers. Use tags like <main>, <nav>, <section>, and <footer> to organize information, making it easier to navigate and understand.
  2. Provide image alt text: Alt text descriptions help those with visual impairments understand images. Ensure each image has a clear, concise description.
  3. Color contrast: Ensure high contrast between text and background colors to aid readability for those with color blindness or low vision. The WCAG recommends a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text.
  4. Use descriptive link text: Descriptive link text provides context and purpose before clicking. Avoid generic phrases like “click here,” opting instead for specific descriptions.
  5. Make forms accessible: Design forms with clear labels, keyboard navigation, and informative error messages. This ensures accessibility for all users.
  6. Ensure keyboard accessibility: Many users navigate using a keyboard. Ensure all interactive elements, like buttons and links, are accessible via keyboard.
  7. Provide captions and transcripts for multimedia: Captions and transcripts make multimedia content accessible to those who are deaf or hard of hearing and can benefit non-native speakers.

By following these best practices, you can ensure your website is accessible to everyone, promoting inclusivity and enhancing user experience.


Useful resources for web accessibility: