Frontier Risk Group is revolutionizing the cannabis insurance industry through a tech-enabled platform that simplifies coverage for businesses in this emerging sector. Working alongside Simon Forgacs, we created a cohesive digital presence that makes insurance accessible and straightforward for cannabis companies.

Background

As the first tech-enabled insurance brokerage focused on the cannabis sector, Frontier Risk needed a digital presence that would build trust and simplify complex insurance processes. Led by former cannabis industry executives and backed by $3.1M in seed funding from Casa Verde Capital, the company required a sophisticated yet approachable design system that could scale across multiple digital touch-points.

Challenges

1. Industry complexity: Creating an intuitive interface for complex insurance products in a highly regulated industry.
2. Brand trust: Developing a visual language that conveys professionalism and reliability in an emerging market.
3. Platform scalability: Designing systems that could extend across website and customer portal while maintaining consistency.
4. User experience: Simplifying insurance workflows for cannabis business operators.

Solutions

Brand refinement

• Fine-tuned the existing brand identity to better reflect the company’s tech-forward approach
• Created a visual language that balances professionalism with accessibility
• Established guidelines that ensure consistency across all digital touch-points

Design system development

• Created a comprehensive component library supporting both marketing and application needs
• Developed flexible patterns for complex insurance forms and workflows
• Established documentation for consistent implementation across platforms

Digital platform design

• Designed an informative and conversion-focused marketing website
• Created an intuitive customer portal for policy management and claims
• Implemented responsive designs that work across all devices
• Integrated insurance quoting and application workflows

Technical implementation

• Developed the marketing website using Webflow for optimal performance and maintainability
• Created reusable components that accelerated development
• Implemented responsive designs that enhance the mobile experience
• Established a foundation for future platform scaling

Impact

Our collaborative design work helped Frontier Risk:

• Launch a successful tech-enabled insurance platform
• Secure $3.1M in seed funding
• Create a scalable foundation for future growth
• Establish trust in the cannabis insurance sector

Conclusion

Through our collaborative design work with Simon and my technical implementation in Webflow, we helped create a digital ecosystem that makes cannabis insurance more accessible and understandable. The work established a strong foundation for the company’s mission to modernize insurance in this emerging industry.